Health, leisure, performance, thrills, fun, eco-friendly… a bike can represent all of these things at once and will be our faithful companion for many miles.

Whether it be high-tech bikes, which attract an ever-growing number of cyclists, or city bikes, the bicycle is firmly rooted in our daily activities, and has today become a real way of life.
And where there’s a way of life, there’s always fashion. Far from being a passing fad, bikes are making new ground and adapting to the latest trends, unless there’s any evidence to the contrary!

See also > 1898: a year that made history